Broward Health - Silly Truth
$49.4 million The amount the tax funded North
Broward Hospital District has spent on billboards, TV spots, society magazines and newspapers to “market” itself to local residents
during the current decade.
The irony, of course, is that – unlike your usual brand-motivated
consumer – most patients do not select a hospital the way
they go for a Holiday Inn over a Motel 6, or a Whopper versus
a Big Mac.
Rather, in nearly every case, a patient is hospitalized by either:
- Their physcian
- Paramedics responding to an emergency call.
Which is why so few heart attack patients end up on life support in an Intensive Care Unit at Broward General thanks to a full-page
Broward Health ad in the Sun-Sentinel.
Broward Hospital District has spent on billboards, TV spots, society magazines and newspapers to “market” itself to local residents
during the current decade.
The irony, of course, is that – unlike your usual brand-motivated
consumer – most patients do not select a hospital the way
they go for a Holiday Inn over a Motel 6, or a Whopper versus
a Big Mac.
Rather, in nearly every case, a patient is hospitalized by either:
- Their physcian
- Paramedics responding to an emergency call.
Which is why so few heart attack patients end up on life support in an Intensive Care Unit at Broward General thanks to a full-page
Broward Health ad in the Sun-Sentinel.
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